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Dow Jones. In Hebrew, mevushal means literally, cooked or boiled. However, mevushal wines are not quite heated to a boiling temperature.
They are nonetheless flash-pasteurized to a temperature that meets the requirements of an overseeing rabbinical authority. This technique does not necessarily harm the wine. In fact, a few well known non-kosher winemakers believe flash pasteurization may enhance aromatics. We did not make mevushal wine at Covenant during our first decade. But in , a new technique for heating grapes—and not the wine—inspired us to try our hand at making this category.
It involves quickly heating the grapes right after they are picked at harvest; then cooling them instantly in a vacuum. The red wines take on the color of the grapes immediately.
We then rack and press the juice off the skins as we normally do to a finished wine and ferment the grape juice in barrels. Our new mevushal wines are bottled under the labels: The Tribe, and Mensch. In Jewish tradition, creating a mevushal wine alters its spiritual essence. Food Group, a private company dedicated to kosher foods, and can be found globally. If you were wondering if any of the members of The Manischewitz Company ever got into making wine themselves, they actually did.
Recently, the son of the current owners of The Manischewitz Company has launched a non-kosher boxed wine brand called Public House Wine. Wine making and celebrations are clearly in the family blood. Don't miss a drop! Get the latest in beer, wine, and cocktail culture sent straight to your inbox.
Many Jews also took to fermenting batches at home, since the government permitted them 10 gallons each year for religious use. Inevitably, Concord wine flowed into the black market, where it gained a more general audience.
The burgeoning popularity of Concord grape juice likewise accustomed American palates to the distinctive flavor of the grape. The repeal of Prohibition brought a boom in kosher wine.
But vintners also pushed their product into the mainstream American market, following a well-worn path established by other ethnic foods. By , Mogen David was among the most popular wines in the Midwest, selling more than 5 million gallons. Two years later, the company hired Sammy Davis Jr. The slogan itself became an enduring part of pop culture. Years later, astronaut Gene Cernan, the last man on the moon, would exclaim "Manischewitz!
As American consumers developed more sophisticated tastes in the late twentieth century, though, sales slackened. The past few decades have seen the development of a new kosher wine industry, offering wines capable of satisfying even the most demanding wine snobs.
It is, perhaps, a testament to the onetime popularity of Concord wines that the general press feels obliged to reveal this profusion of kosher wines as a new and stunning development each successive spring.
The sweetened wines came to be seen, by many younger Jews, as something of an embarrassment. But fashions often come full circle. Just a few blocks from the old Schapiro's winery, a modern bistro attracts a trendy crowd with offerings that include the Drunken Pharaoh, a Manischewitz-and-bourbon cocktail. Concord wine, it turns out, has hipster cred.
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