If anything, John's rustic outfits make guys look even more butch rather than less so… Once John's followers are well and truly addicted to his rich, textured duds and his slip-ons, he goes in for the kill. He plays into the greatest of all dude obsessions, rock 'n' roll.
This is the last straw. The brand retains much of the familiar atmosphere, with a black ceiling and theatrical lighting creating a dark, moody space. We're gonna have concerts.
We're gonna build a living, breathing rock 'n' roll store. The 10th anniversary of the brand is cause for celebration. An all-star lineup of musicians features 39 artists, many of whom have been part of the historical ad campaigns.
Included are musicians—from Robert Plant to Lenny Kravitz to the New York Dolls—who have influenced and supported the company during its journey, and performed at countless store openings and charity benefits. The campaign is featured nationwide in all John Varvatos store windows, in outdoor ads around the country and in international publications.
Mini Cart. Change Region. My Account. Shopping Bag. What's New. New Arrivals. Trending Now. Shop by Category. The collaboration marked the first time Converse launched ready-to-wear clothing in its year history. In the first female fragrance launched as well watch collections. This was followed by a succession of further fragrance releases. John Varvatos is known for his casual suiting and untidy tailored clothes.
Saxony Dudbridge was one of the first contributors to the Catwalk Yourself project, Saxony studies International Fashion Marketing and she is responsible for our great History and Designers Biographies sections.
Eight years later, a radio program was launched on The Spectrum Channel by Varvatos, in which interviews and songs from several artists were included, who inspired Varvatos throughout his professional life.
It was not only entertaining and interactive but also communicated information about the designer from his own point of view. Moving on in , he joined the celebrity mentor cast in Fashion Star show on NBC — a reality series in search for the next big fashion label. A year later, a Chrysler limited edition was released in his name. John Varvatos has credited rock n roll as his obsession and the music genre became a catalyst for his inspiration and interest in the field of fashion.
The designer was highly fascinated by musicians that he attempted to dress like them too. There he gained knowledge about guitar and learnt to play it. John Varvatos has also performed with bands.
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