It really changed even the way a business is created and funded. It is amazing that people are willing to give money to support new business owners. All rights reserved. Share on Facebook. Share on Flipboard. Share on LinkedIn. Share on Pinterest. Share on BizSugar.
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Measure content performance. Develop and improve products. List of Partners vendors. Those who use Kickstarter to raise money earn their profits differently, however. Those who want to be funded get a group of backers to donate to their project and then promise the backers with an incentive or reward. They may choose to repay backers with interest, a portion of the company they are creating, or even free products. The creative person or group will set an amount needed to fund the idea and then wait for the backers to meet the quota.
This type of system comes with risks for the backers and creative minds behind the proposals as well. Kickstarter collects the payments entered by the backers through Amazon , and it takes its cut as soon as the goal for funds has been met.
This is a great site for those with a talent or idea that needs funding to make the vision a reality, and it's attracted more than a few creative individuals over the years; more than , projects have been funded since the site launched in Alternative Investments.
Company Profiles. Why do you see that chasm? Why is there potentially more creativity than ever but fewer projects on Kickstarter? You see people doing drills around their creative work, like deepening their craft and things like that.
Are you looking for alternative ways to make money? And what the pandemic really put into focus for us was how resilient to shocks we might be as a business, and that we have to do more to make sure that the platform remains kind of available and nimble. The second is actually just making sure that we are out there helping the projects that are coming to our platform and showing that that support exists.
How could you help backers find projects that are most interesting to them? Would it be a change to your algorithms? The other thing we spent a lot of time working on over the last year was our recommendation engine. Are you focusing on keeping people on the platform or finding new backers? I think you have to have both.
The more people that can understand the value of creative work, and the value of having these projects be out in the world and the immense contribution that those make to society, the better.
And so the opportunity here, I think, is to find the right balance of new backers and repeat backers. Now looking forward, assuming the pandemic wanes and the world starts to somewhat go back to normal, would you rehire for the roles that you laid off? With this, what we did — and as I kind of mentioned how we can look at the business and make sure that the platform is long-term and sustainable — what we did in this moment was actually try to set the business off with the structure that it needs to kind of go forward.
My interest is that we really can make as much value and impact as we can with the company as it is. What teams did you cut and which did you keep for the future of the company? Did you keep customer support representatives, engineers, or how did you prioritize roles? With the layoff, it was across the board. It was really kind of a holistic look at the the organization and its operation. Much of your business seems to be domestic.
I know you relatively recently expanded to other markets, like Japan. And do you see any patterns in your global market versus the domestic one?
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